There is no better indication of what Pelland Advertising can do for your company than the careful examination of what we have already accomplished for others. Other companies might make promises regarding their capabilities, but nothing compares with a proven track record. Pelland Advertising specializes in only two areas: web site development & hosting services and our original concentration in four-color process collateral advertising production. Please use the form at the bottom of this page to request a printing quotation. We hope that Pelland Advertising will prove to exceed your expectations and that we may be of service soon!

 

Pelland Advertising’s postcard products (including all sizes of postcards, business cards, rack cards, and more) are produced in an all-digital, direct-to-plate process. Our carefully monitored combination runs save you time and money by consolidating and sharing many of the costs of production, without compromising the kind of personalized attention which your project deserves. Our standard specifications include 200 line screen printing on a 12 pt. smooth card stock (not the thinner 10 pt. stock which is commonly found elsewhere), with four-color process and a beautiful UV coating on the color side of the card and black ink on the back. New options include 14 pt. stock, four-color printing on both sides, and even UV-coating on both sides. Each product includes one high resolution digital scan (if needed), with either a full-bleed color image or your choice of border colors and title effects, and each job includes up to two rounds of digital proofs (if your time permits), so you will not encounter any unpleasant surprises when your job is delivered. Other options are available, if required, including expedited delivery service. All of our products are printed in the U.S.A., not outsourced to an inexpensive overseas labor market.

Postcards are remarkably effective – and affordable – marketing tools! If you are promoting a product or service, postcards represent a less expensive and more durable alternative to photographic reprints or the common sell sheet. If you are reselling postcards in a gift shop environment, they offer inexpensive impulse sales appeal. And if you are implementing any type of direct mail campaign, nothing comes close to matching the cost-effectiveness of postcards.

The basic four-color postcard comes in a variety of options and sizes, with one that is certain to suit your needs. The old reliables are the standard 3½x5½" Postcard and the slightly larger 4x6" “Gallery” or “Continental” Postcard (which has actually become the standard in recent years). Each of these mails, without pre-sorting or the hassles of standard mail, for the current First Class Postcard rate of 26¢ per piece (which will entitle you to both quick deliveries and address corrections at no added charge.) But the real secret behind the success of the mailed postcard lies in its lack of an envelope. The biggest challenge in any direct mailing is to “get the envelope opened.” The opening of an envelope is a non-issue with postcards! Without an envelope (or its added expense), a postcard is generally the first piece of mail which is read, with a message that usually reaches far more people than the addressee himself.

If you are retailing postcards in a gift shop or similar high-traffic environment, the advantages are clear. Even at minimum quantities, it is easy to realize a 100% profit margin, with much higher margins attained when ordering at higher quantities. But the profits from the sale of the postcard are really secondary to the potential profit from the basic use of the postcard itself. Particularly if you run a business which relies upon high volumes of customer traffic, the advantages of what are essentially testimonials being sent to your customers’ friends and relatives (presumably with similar interests) are truly priceless.

A variety of other “postcard” sizes serve their own unique purposes. Business cards come in 2x3½" “single” size and a “double” sized 3½x4" option. Rack cards come in a 4x9" size and serve as a useful substitute for a folding brochure … at about half of the price. Then there are 5⅜x7" “Jumbo” cards, and 6x9" “Giant” cards. Although these sizes do not qualify for the Post Card postage rate, they pack a ton of impact and mail for the standard (41¢) postage rate, without the added cost of the oversize postal surcharge.

Be sure to review our “Tech Specs” for further information on production requirements and digital specifications, particularly if you will be supplying Pelland Advertising with digital files of any nature.